At Jane Carter Solution®, we believe that haircare should be simple, natural, and effective. For over 20 years, we have been creating innovative solutions for all hair types and textures. Our philosophy is that healthy hair is happy hair.
Our Story

Jane Carter, a haircare industry veteran, founded Jane Carter Solution® in 1996. As an African-American woman with naturally curly hair, Jane was frustrated with the lack of products that worked for her hair type. She began experimenting with natural ingredients in her own kitchen, determined to create something better.
The result was a revolutionary curl defining and moisturizing formula that transformed her curls. Jane knew then that she was onto something special. She was determined to share her discoveries with the world.
Jane started selling her handmade products at local salons and markets in Atlanta. Word quickly spread about her innovative formulas that actually worked. Before long, Jane Carter Solution® products were being sold nationwide.
Over the years, the Jane Carter Solution® line has expanded to include shampoos, conditioners, styling products, and treatments specifically designed for curly, coily, wavy, and chemically-treated hair. We formulate our products using high-quality natural ingredients like shea butter, olive oil, and aloe vera. We are committed to being cruelty-free, using no animal testing.
While Jane has stepped back from day-to-day operations, her pioneering spirit lives on in our team of haircare experts. We remain dedicated to Jane’s founding vision of providing inclusive, effective haircare to all.
Our Products
We offer a wide range of products specifically formulated to provide solutions for different hair types and styles.
Curl Defining Products
Our curl defining creams, butters, gels, and sprays provide frizz-free definition, moisture, and hold for curly and wavy hair. Some of our most popular formulas include:
- Curls to Go! Spiral Spritz – This lightweight curl revival spray instantly boosts moisture and definition between washes.
- Wrap It Up Curl Cream – This nourishing cream smooths and defines curls while fighting frizz. Our signature formula.
- Curlific! Texture Cream – This rich curl cream provides moisture, definition, and frizz control for type 3 & 4 curls.
Moisturizing Products
We use natural oils and butters to formulate ultra-hydrating products that provide moisture and manageability. Our moisturizing collection includes:
- Restore Moisture Mist – A hydrating leave-in mist that revives dry hair and curls.
- Nutraplenish Multi-Vitamin Treatment – An intense overnight hair masque that deeply nourishes.
- Moisture Nourishing Shampoo – A gentle moisturizing shampoo that cleanses hair without stripping natural oils.
Styling Products
We offer a range of styling products for achieving different looks.
- Twisting Cream – This rich cream moisturizes, defines, and reduces shrinkage for twist-outs.
- Wrap It Up Setting Lotion – This alcohol-free setting lotion provides flexible hold for braid-outs and twist-outs.
- Gelle Ciao Conditioning Gel – A nourishing styling gel that eliminates frizz and provides shine.
Treatment Products
Our treatment products focus on strengthening, repairing, and protecting all hair types.
- Strengthening Growth Oil – This hair growth serum contains nourishing botanical oils to stimulate growth.
- Repair Deep Conditioner – Intense moisture treatment to restore strength and elasticity for damaged hair.
- Even Tone Sulfate Free Shampoo – Gentle clarifying shampoo that removes buildup and evens skin and hair tone.
We are constantly innovating and plan to expand our solution-focused haircare line. Stay tuned for new product launches!
Our Ingredients
We formulate our products using natural, high quality ingredients and avoid harsh chemicals. Some of our key ingredients include:
- Shea Butter – Deeply moisturizes and nourishes hair. A key ingredient in many of our formulas.
- Olive Oil – Smooths and conditions hair while adding shine.
- Aloe Vera – A nourishing ingredient that hydrates and soothes hair.
- Castor Oil – Stimulates hair follicles and growth.
- Coconut Oil – Seals in moisture and repairs damage.
- Honey – Natural humectant that helps hair retain moisture.
- Avocado Oil – Rich in vitamins and fatty acids that strengthen and repair hair.
We are committed to using natural, plant-based ingredients and avoiding sulfates, parabens, mineral oil, and other harsh chemicals. Our products are cruelty-free.
Our Philosophy

Our approach to haircare embraces natural textures, celebrates versatility, and aims to make haircare simple.
We believe that embracing the natural texture you were born with is key. Our products are specially designed to work with curls, coils, waves, and tight textures. We do not believe in forcing hair to conform to unrealistic standards. Hair in its natural state is beautiful.
We also encourage versatility and experimentation. Our products allow you to switch up your styles from wash and goes to braid outs to twist outs and everything in between. We believe in having options and playing with different looks.
Above all, we aim to simplify haircare routines. Our all-in-one formulas eliminate the need for multiple styling products. We believe haircare should be easy and enjoyable, not overwhelming.
Our Team
Our diverse team brings passion, experience, and expertise to all aspects of our brand – from product development to production to customer service.
Leadership
- Jane Carter – Founder
- Michelle Breyer – President
- Jill Birkett – Brand Director
- Ayanna Williams – Creative Director
Research & Development
Our talented R&D team includes cosmetic chemists, product formulators, and haircare specialists. They obsess over ingredients, testing, and crafting new product formulas.
Operations
This hardworking team oversees supply chain logistics, production, inventory, and ensuring our products are delivered on time.
Marketing
Our creative marketing team develops campaigns, partnerships, and content to share our brand story with the world.
Sales
Our sales team works behind-the-scenes to get Jane Carter Solution® products into salons, retail stores, and e-commerce sites across the country.
Customer Experience
Our helpful CX team engages with customers daily by phone, email, chat, and social media to provide exceptional support.
We are continuously growing our team. If you are passionate about haircare, we would love for you to join our team!
Giving Back
Giving back to our community is extremely important to us. Here are some of the ways we pay it forward:
- Partnering with nonprofits like Curls for Queens to provide haircare education and our products to young girls.
- Sponsoring textured hair workshops at beauty schools to support the next generation of stylists.
- Donating products to shelters, schools, community programs, and families in need.
- Providing haircare assistance and products after natural disasters.
- Fiscally supporting Black-owned businesses and nonprofits.
- Participating in clean-up and beautification projects.
We believe beauty truly can change the world and will continue finding ways to uplift our communities.
Recognition

Over the past 20+ years, Jane Carter Solution® has been recognized by beauty editors, professionals, and consumers for our innovative approach to textured haircare:
- Featured in Essence, Ebony, Jet, Glamour, Vogue, and more top publications
- Won Naturally Curly Reader’s Choice Awards
- Received rave reviews from beauty bloggers and vloggers
- Earned the Good Housekeeping Seal
- Awarded top honors from industry groups like BehindTheChair
- Called a “haircare hero” and “pioneer” by experts like Michelle Breyer
Most importantly, we’ve received thousands of positive reviews from satisfied customers who love our products. This fuels us to keep creating and improving.
Come Join Our Happy Hair Community!
We hope this gives you a good overview of our brand, products, philosophy, and team. The heart of Jane Carter Solution® is our community. We strive to uplift, empower, and celebrate the diversity and versatility of textured hair.
Shop our products, engage with us on social media, leave a review – become part of our community! We truly value your feedback and love hearing your haircare journeys.
Here’s to happy, healthy hair days ahead!